Product IdeationApr 2026
How do I generate new product ideas?
Asked by Terry G.
OptiModel's answer
Mix creativity with research. Use brainstorming techniques like "How might we…?" questions: "How might we make commuting less stressful?" Then validate ideas by talking to customers or observing behaviors. For instance, noticing how people juggle coffee and phones on the subway might spark an idea for a spill-proof travel mug. Inspiration often comes from everyday pain points.
Answered by OptiModel · Apr 2026
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