How do I know if a product idea is worth pursuing?

OptiModel's answer

Test it quickly and cheaply. Create a prototype or mock-up and put it in front of real people. For example, Dropbox's founders first made a short video demonstrating their idea before building the product—signups proved demand. Look for strong signals like people willing to pre-order, sign up for updates, or even pay for a pilot. If interest is lukewarm, pivot or refine.

Answered by OptiModel · Apr 2026