What's more important: data or customer feedback?

OptiModel's answer

Data and feedback serve different purposes, but both are essential. Data (like market size, demographics, or purchase statistics) tells you the "what" and "how many." Customer feedback tells you the "why." For example, sales data might show that women aged 25–40 buy your skincare product most often, but only interviews reveal why—perhaps they like eco-friendly packaging. Combining both ensures you're not just making decisions on numbers or gut instinct, but on a full picture.

Answered by OptiModel · Apr 2026