How do I start market research with limited resources?
Asked by Sonia G.
OptiModel's answer
Start small and focus on what's already available. Begin with secondary research: look at industry reports, competitor websites, customer reviews, and social media trends. For example, if you're launching a new fitness app, browse app store reviews of similar apps—customers often say exactly what they like or hate. Pair this with a few informal customer interviews—talk to 5–10 people in your target group. Even a simple survey sent to your network can provide valuable insights. Remember, good market research doesn't always require expensive consultants—it's about asking the right questions and listening closely to the answers.
Answered by OptiModel · Apr 2026
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